shoeLegendary kinds are reimagined with renewable sugarcane, Hevea rubber, all-natural hemp, and TENCEL™ Lyocell from responsibly harvested trees.

Southern California-centered world-wide lifestyle model UGG® (a division of Deckers Manufacturers [NYSE: DECK]) recognizes the worth of defending the earth for long run generations. Constructing on Truly feel Excellent., the brand’s sustainability system released in Oct 2020 to articulate its very long-time period plans and determination to individuals and the earth. To commemorate this essential plan, UGG® proudly introduces the twin-gender Plant Energy Selection. Addressing the situation of carbon emissions, a important driver of international warming that threatens our oceans, environment, and total way of daily life, the collection characteristics 3 footwear types thoughtfully crafted with carbon-neutral, plant-primarily based materials.

“At UGG, we are dedicated to undertaking our element to battle weather adjust,” explained Andrea O’Donnell, President, UGG® & Koolaburra by UGG® of Deckers Models. “Our style workforce took inspiration from our iconic designs and produced new silhouettes made from carbon-neutral, plant-based components. The resulting Plant Electrical power Collection tells a story about what is doable, and it is an exciting move in on our journey toward a more sustainable foreseeable future.”

“Lenzing is happy to collaborate with UGG on their UGGplush™ technological know-how utilizing TENCEL™ brandedlyocell fibers,” said Robert van de Kerkhof, Main Commercial Officer, Lenzing AG. “Our sustainable wooden-dependent fibers are an exceptional choice for the natural environment, and a pure decision for goods that have to have convenience and breathability. We are dedicated to supporting manufacturers like UGG who have set sustainable commitments that guidance the two individuals and the earth.”

Recreating the legendary search and feel of the UGG® brand’s at any time-well known fluff franchise, the Fluff Sugar Platform and Fluff Sugar Sandal aspect eye-catching design and style elements, system outsoles, and responsibly sourced supplies. Derived from renewable sugarcane, the SugarSole™ foam outsole makes it possible for for reduced dependency on fossil fuels by replacing petroleum-based mostly elements sugarcane is a rainwater-dependent source that eliminates CO2 from the ambiance and does not have to have irrigation. The sensation of UGG® arrives from fluff built with plant-based TENCEL™branded lyocell fibers, built of wood pulp transformed into regenerated cellulosic fibers sourced from responsibly harvested trees. The trees are grown in sustainably managed forests that are certified by the Forest Stewardship Council (FSC) and the Programme for the Endorsement of Forest Certification (PEFC), two main companies advertising sustainable forest administration.

The twin-gender Neumel Natural also adapts the iconic seem and experience of the brand’s best-marketing Neumel chukka with plant-centered components like cozy lining with TENCEL™ Lyocell. Its handcrafted, small-batch soles are built of LACTAE HEVEA® latex harvested from the Hevea rubber tree. The Neumel Natural’s higher is woven from an environmentally-preferred blend of 55% cotton and 45% hemp.

Future INTENT

The Plant Ability Selection is just the commencing. UGG® is frequently functioning to make its items far better for both people and the world by trying to get and utilizing innovative resources, and has targets to boost its use of recycled, repurposed, regenerated (plant-primarily based), renewable (bio-based mostly), and accredited fibers by 35% by 2027.

The brand’s most utilised textile fiber is repurposed wool, which is harvested from signature Twinface sheepskin then woven into UGGpure™ proprietary technologies. UGGpure™ is a a lot more dependable material simply because it lowers the use of virgin wool, utilizes considerably less water, significantly less strength, and emits considerably less CO2 when as opposed to virgin marketplace wool.

UGG® has also produced UGGplush™, which combines the brand’s signature UGGpure™ wool with TENCEL™ Lyocell woven into a recycled polyester backing. The model options to enhance the use of TENCEL™ Lyocell fiber as it furthers its motivation to proceed to increase the use of additional sustainable elements any time doable.

PACKAGING

Through reduction and adaptation of its packaging, UGG® has so considerably saved in excess of 1,716,603 trees. As an extension of its initiatives to decrease extra packaging, UGG® will ship types from the Plant Power Collection in their personal containers to reduce even further layers of postal packaging. Material information and facts will be printed right onto the FSC-certified tissue paper instead than an insert card, reducing the full total of paper employed.

Background

In 2016, UGG® as component of Deckers Models joined the United Nations International Compact (UNGC), the world’s greatest corporate sustainability initiative with more than 9,500 taking part providers. As part of the UNGC commitments, the model set targets relating to waste, h2o, elements, substances, local weather and clean electricity, and human legal rights and equality.

Come to feel is an inherent portion of the UGG® brand’s DNA and what it delivers. For Autumn/Winter season 2020 and outside of, Come to feel ____. will be the unifying topic with a wide range of tales that assist it. Global audiences can entry UGG® Truly feel Fantastic. at feelgoodfuture.ugg.com. Compelling articles showcases the thoughts, innovation, and science guiding the UGG® brand’s sustainability approach, addressing the essential environmental and social troubles the world is experiencing.