The development of e-commerce in the fashion marketplace, presently the major e-commerce industry segment, is accelerating, spurred on by the closure of brick-and-mortar retailers thanks to the pandemic. As this kind of, the demand from customers for solitary-use packaging, and waste generation, is raising. On the other hand, reusable options, which purpose to rework packaging from solitary-use to multi-use belongings, are staying carried out as a sustainable different.

packageTo spotlight the good impact reusable packaging could generate, Manner for Superior, in partnership with Utrecht College and the Sustainable Packaging Coalition, have collaboratively authored a white paper, “The Increase of Reusable Packaging: Being familiar with the Effects and Mapping a Path to Scale”, presenting an overview of reusable packaging in the fashion business and providing the industry with critical things to consider for broad scale adoption.

The results posted in the paper demonstrate the obvious influence situation for reusable packaging, presenting in some scenarios, a reduction of far more than 80% in CO2 emissions, and 87% considerably less plastic squander, by weight, compared with a solitary-use different. Offering context to the latest debate close to the environmental impression of reusable packaging and delivering a quantified impression assessment of reusable compared to single-use e-commerce packaging, it also sheds mild on the number of variables that can considerably influence affect together with transportation distances, return fees and the sorts of packaging used.

“Reusable packaging is a critical lever in closing the loop on plastics in the vogue market. We hope the findings in this paper serve to persuade the field that circularity is achievable currently and use this as a toolkit to map their path to scaling sustainable solutions” – Katrin Ley, Style for Excellent

Solitary-use packaging involves the extraction of virgin raw supplies for their development and generates wide quantities of waste an estimated 15 million tonnes in Europe in 2018. Rather of becoming discarded following achieving the customer, reusable packaging is returned and recirculated over lots of excursions. In carrying out so, they conquer some of the issues of single-use packaging and have the likely to ease the environmental impacts of packaging in e-commerce.

With contributions from Trend for Fantastic Manufacturer Associates OTTO and Zalando, as properly as reusable packaging innovators Limeloop, RePack and Returnity, the paper also highlights situation scientific studies and important considerations for scaling reusable packaging. Manufacturers, stores, innovators and other stakeholders across the price chain can use the conclusions from this evaluation to make informed decisions – making sure they apply and scale reusable packaging in an environmentally dependable manner.

“The Increase of Reusable Packaging: Comprehending the Effects and Mapping a Path to Scale” paper can be read through on the Manner for Excellent site.


The paper was initiated by Fashion for Superior as component of their broader initiative addressing the problems of plastics packaging in the style field.

Kicking off with the Circular Polybag Pilot in 2019, the just lately-concluded pilot proved an frustrating accomplishment demonstrating a ‘bag-to-bag’ notion integrating 100% recycled material into the manufacturing of a new polybag and bringing the market closer to a certainly round solution. More details, which includes collaborating brands and the following ways to scaling the alternative, can be read below.

With the mixed exploration from the Circular Polybag Pilot, collectively with the beforehand posted “Polybags in the Trend industry” which supplies context to the situation, and the “Rise of Reusable Packaging” white paper, Manner for Good hopes the vogue marketplace can use this expertise and construct on these learnings to deal with the escalating situation of plastic squander.