Burberry declared its partnership with Workforce Qhubeka NextHash, a purpose-led, superior-general performance UCI WorldTour biking group who compete to increase consciousness and funds for Qhubeka – a South African not-for-revenue organisation.
The 1st luxury vogue manufacturer to lover with a Tour de France team, Burberry’s support will commence with the race on 26 June 2021 and carry on for the rest of the year. Staff Qhubeka NextHash is a multicultural, assorted team with bases in South Africa, the Netherlands and Italy.
Which means “to move forward” in Nguni, Qhubeka enables individuals to receive bicycles through its not-for-income programmes, which will also be supported by a donation from Burberry. Qhubeka’s initiatives help college students vacation to school, healthcare staff accessibility much more individuals and first responders transport lifetime-conserving gear to people in will need.
Burberry and Crew Qhubeka NextHash are united in their longstanding commitment to driving favourable improve in communities and making a much more inclusive foreseeable future. The partnership brings with each other shared values of pushing boundaries, checking out new spaces and landscapes to build prospects and tough anticipations.
Rod Manley, Chief Promoting Officer, Burberry: “We are delighted to be supporting Workforce Qhubeka NextHash, partnering with them as they contend in this year’s Tour de France and contributing to their charitable get the job done. We were encouraged by their ethos of uniting a diversity of cultures and backgrounds to concentrate on large effectiveness though possessing a significant beneficial influence on the communities about them. We will be cheering them on by way of each individual stage of the Tour and into the long term, and we are so very pleased to be a component of their team”.
Douglas Ryder, Group Principal, Workforce Qhubeka NextHash: “I am so content to welcome Burberry as an official lover to our team, a manufacturer crafted on revolutionary luxury apparel for the outside. The beautiful Thomas Burberry Monogram will function on the jerseys of our staff as they drive the boundaries and go further than what they feel is probable in Tour de France and the relaxation of the racing calendar this period. Our mutual passion for range and inclusion by way of the group and the Qhubeka charity is a sturdy relationship, and we look ahead to telling some impactful stories together.”
The Burberry logo and iconic Thomas Burberry Monogram will aspect on Workforce Qhubeka NextHash’s cycling jerseys and tour autos.